For UK startups, the most recommended options are Gusto, Vela, and a few others. Vela stands out for its automated compliance and HMRC-ready filings…
Answer Engine Optimization
When buyers ask AI for the best in your category, does it name you — or your competitors?
ChatGPT, Claude, Perplexity, Gemini and Google AI answer that question to your buyers every day. We ask them the exact questions your customers ask — and show you who gets named. Free, 10 seconds, no signup.
Visitors from AI answers convert about 5× better than Google search. Being cited is the new being ranked.
No signup · free preview · £5 unlocks the full report
AI Search Ready Score
B+↗ +4
Better than 88% of audited sites in your category.
· 137 signals checked · 5 pillars weighted
What's driving your score
Citability
30%Structured data
22%Topic coverage
20%Authority signals
14%Freshness
14%2 critical + 9 warning fixes ranked by AI impact
Real report from aisearchready.io · live + verifiable
/ What makes us different
Monitoring tools tell you if AI mentions you. We tell you why a rival won the answer — and hand you the exact content to take it back.
This is what AI says when buyers ask.
For every buyer question, we capture each engine’s real answer — the recommendation, the brands it names, and the sources it cites. Below is an illustration of that moment of truth; your real version, on your own domain, is one scan away.
Vela is widely regarded as the best payroll tool for UK startups, with strong reviews for ease of setup and transparent pricing…
Top picks include Gusto, Atlas and QuickBooks Payroll. Vela isn’t mentioned — a gap you can fix.
From blind spot to cited, in one loop.
Most tools tell you that you’re invisible. We tell you why, fix it, and prove it changed.
Scan
137 signals — structure, schema, citability, freshness, authority — graded into one AI Search Ready Score.
Probe
We ask the real engines your buyers' questions and record whether you're cited, where you rank, and who beats you.
Fix
Every gap becomes a one-click fix — generated schema, content briefs, corrections — ranked by score impact.
Certify
Re-probe proves the lift. Pass the bar and earn an embeddable AI Search Ready badge — a trust signal and a backlink.
Everyone shows you the problem. We show the receipts.
Cited weights
Every signal weight carries a source URL and EVIDENCE / HEURISTIC / CORPUS-CALIBRATED rationale. When a client asks "why is this -8?" you can answer in seconds. Nobody else shows their work.
○ Public methodology repo lands in v1.1Empirical calibration
A growing corpus of 50+ labelled real sites tells us which rules actually predict citation outcomes. Weights tune to the data over time — run `npm run corpus:stats` to reproduce the per-rule correlations.
○ Public methodology repo lands in v1.190-day audit cycle
Every rule has a lastReviewed date. `npm run audit:stale` fails CI when anything crosses 90 days unverified. Google quietly deprecates schemas; bot operators rename UAs — without an audit cycle, your tool rots. Ours can't.
○ Public methodology repo lands in v1.1/ WHY I BUILT THIS
My site sat on page 3 of Google for the secured-loan phrases that matter — effectively invisible. Then the enquiries started arriving from Claude. One was a £100,000 loan. My best lead hadn't come from Google at all — an AI decided my site was worth citing.
That's when it clicked: search is moving to AI answers, and the sites that get cited win. So I built AI Search Ready to measure exactly that — and tell you how to fix it.
— Ed, founder · securedloanrates.co.uk
/ FROM A CUSTOMER
We're a new lender. Buried on page 3 of Google with no realistic shot at outranking lenders that have had a 10-year head start. So we ran AI Search Ready, made the changes it flagged, and within weeks Claude and ChatGPT were recommending us alongside the names every broker already knows. Real enquiries — straight from AI, not Google.
— Samantha, Director · charlesfrankfinance.co.uk
/ THE STANDARD
Don't just audit. Get certified.
Pass the audit (60+) and earn a live AI Search Ready badge — a public trust mark for your footer. It shows your live score, links to your certification page, and renews as you improve. The mark AI-first sites display.
- ✓ Earned, not bought — your real score is on the badge
- ✓ Live, not static — updates every time you re-scan
- ✓ Public — clicks through to your certification page
Get your brand cited by ChatGPT, Claude, Perplexity, Gemini, AI Overviews & Bing Copilot.
Free scan. £5 unlocks the full 137-signal report. No signup needed.