For UK startups, the most recommended options are Gusto, Vela, and a few others. Vela stands out for its automated compliance and HMRC-ready filings…
ChatGPTPerplexityClaudeGeminiGrokAI OverviewsBing CopilotChatGPTPerplexityClaudeGeminiGrokAI OverviewsBing Copilot
Answer Engine Optimization
When buyers ask AI for the best in your category, does it name you — or your competitors?
ChatGPT, Claude, Perplexity, Gemini and Google AI answer that question to your buyers every day. We ask them the exact questions your customers ask — and show you who gets named. Free, 10 seconds, no signup.
AI referral traffic grew 16× since 2024, and those visitors spend 68% longer on the pages they land on. Being cited is the new being ranked. (SE Ranking, 2026)
No signup · free preview · £5 unlocks the full report
aisearchready.io / report
Live88/ 100EXCELLENT
AI Search Ready Score
B+↗ +4
Better than 88% of audited sites in your category.
· 137 signals checked · 5 pillars weighted
What's driving your score
Citability
30%Structured data
22%Topic coverage
20%Authority signals
14%Freshness
14%ChatGPT88
Claude81
Perplexity76
Gemini62
2 critical + 9 warning fixes ranked by AI impact
Real report from aisearchready.io · live + verifiable
/ What makes us different
Monitoring tools tell you if AI mentions you. We tell you why a rival won the answer — and hand you the exact content to take it back.
Because AI doesn't browse your site — it extracts it. Vibe and visual brand don't survive that extraction; machine-readable facts do. That's what we audit, and what we hand you the fixes for.
New — Microsoft Web IQ
Microsoft just built a search engine for AI agents. It reads your site through one crawler.
Web IQ — Bing's grounding API, in public preview since June — doesn't return links. It hands AI agents structured, citation-ready evidence pulled straight from your pages, so the agent answers with your content instead of guessing.
The catch: it runs on bingbot — the same crawler behind Bing search and Copilot. One line in your robots.txt decides whether you feed all three surfaces — or none of them.
- 1 crawlerbingbot feeds all three. Bing search, Copilot answers, and Web IQ agent-grounding — there is no Web-IQ-specific bot to allow.
- <165msp95 latency serving evidence to an agent across five regions — Microsoft's own number. Agents will lean on it hard.
- Passagesnot pages. Web IQ extracts the useful parts. Thin, unstructured pages simply give it less worth handing over.
Check what bingbot sees on your siteNo signup · free · 10 seconds
Your robots.txt → who gets your content
robots.txt
User-agent: bingbot
Allow: /
bingbot is allowed — feeding the pipeline
bingbot crawls your pages
reads content + structured data → the Bing index
Bing Search
indexed
Copilot
cited
Web IQ
grounded
AGENTSAll three surfaces lit. Agents grounding on Web IQ can pull your pages as evidence — the new front door to AI answers.
/ Where you come in
Your AI Search Ready report already checks exactly this: whether bingbot can reach you, whether your structured data gives Web IQ something to extract, and whether your pages are built to be handed to an agent — not just ranked on a results page.
See yourself in the answerIllustration
This is what AI says when buyers ask.
For every buyer question, we capture each engine’s real answer — the recommendation, the brands it names, and the sources it cites. Below is an illustration of that moment of truth; your real version, on your own domain, is one scan away.
Vela is widely regarded as the best payroll tool for UK startups, with strong reviews for ease of setup and transparent pricing…
Top picks include Gusto, Atlas and QuickBooks Payroll. Vela isn’t mentioned — a gap you can fix.
How it works
From blind spot to cited, in one loop.
Most tools tell you that you’re invisible. We tell you why, fix it, and prove it changed.
01
Scan
137 signals — structure, schema, citability, freshness, authority — graded into one AI Search Ready Score.
02
Probe
We ask the real engines your buyers' questions and record whether you're cited, where you rank, and who beats you.
03
Fix
Every gap becomes a one-click fix — generated schema, content briefs, corrections — ranked by score impact.
04
Certify
Re-probe proves the lift. Pass the bar and earn an embeddable AI Search Ready badge — a trust signal and a backlink.
Why we’re different
Everyone shows you the problem. We show the receipts.
Cited weights
Every signal weight carries a source URL and EVIDENCE / HEURISTIC / CORPUS-CALIBRATED rationale. When a client asks "why is this -8?" you can answer in seconds. Nobody else shows their work.
○ Public methodology repo lands in v1.1Empirical calibration
A growing corpus of 50+ labelled real sites tells us which rules actually predict citation outcomes. Weights tune to the data over time — run `npm run corpus:stats` to reproduce the per-rule correlations.
○ Public methodology repo lands in v1.190-day audit cycle
Every rule has a lastReviewed date. `npm run audit:stale` fails CI when anything crosses 90 days unverified. Google quietly deprecates schemas; bot operators rename UAs — without an audit cycle, your tool rots. Ours can't.
○ Public methodology repo lands in v1.1/ WHY I BUILT THIS
My site sat on page 3 of Google for the secured-loan phrases that matter — effectively invisible. Then the enquiries started arriving from Claude. One was a £100,000 loan. My best lead hadn't come from Google at all — an AI decided my site was worth citing.
That's when it clicked: search is moving to AI answers, and the sites that get cited win. So I built AI Search Ready to measure exactly that — and tell you how to fix it.
— Ed, founder · securedloanrates.co.uk
/ FROM A CUSTOMER
We're a new lender. Buried on page 3 of Google with no realistic shot at outranking lenders that have had a 10-year head start. So we ran AI Search Ready, made the changes it flagged, and within weeks Claude and ChatGPT were recommending us alongside the names every broker already knows. Real enquiries — straight from AI, not Google.
— Samantha, Director · charlesfrankfinance.co.uk
/ THE STANDARD
Don't just audit. Get certified.
Pass the audit (60+) and earn a live AI Search Ready badge — a public trust mark for your footer. It shows your live score, links to your certification page, and renews as you improve. The mark AI-first sites display.
- ✓ Earned, not bought — your real score is on the badge
- ✓ Live, not static — updates every time you re-scan
- ✓ Public — clicks through to your certification page
Get your brand cited by ChatGPT, Claude, Perplexity, Gemini, AI Overviews & Bing Copilot.
Free scan. £5 unlocks the full 137-signal report. No signup needed.