AI cited vela.com in just 8 of 100 answers — and named competitors in the rest.

We asked ChatGPT, Claude, Perplexity, Gemini and Grok the exact questions this brand's buyers ask. Almost every time, they recommended someone else — by name.

/ BY ENGINE

ChatGPT

2/ 20

10% cited

Claude

1/ 20

5% cited

Perplexity

4/ 20

20% cited

Gemini

0/ 20

0% cited

Grok

1/ 20

5% cited

/ WHAT BUYERS ASKED

best payroll software for UK startups

informational

AI named gusto.com

how do I run payroll for a small UK business

informational

AI named xero.com

cheapest HMRC-recognised payroll tool

long tail

AI named sage.com

payroll software with automatic pension enrolment

long tail

AI named quickbooks.intuit.com

is Vela good for startup payroll

navigational

✓ cited

best Gusto alternatives in the UK

long tail

AI named rippling.com

/ WHO GOT NAMED INSTEAD

gusto.comcited 31×

quickbooks.intuit.comcited 24×

xero.comcited 19×

sage.comcited 12×

rippling.comcited 9×

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